In the fiercely competitive OTT market today, media companies and their business models continue to evolve. It has become the need of the hour for such companies to invest in content, technology and marketing to differentiate themselves. Most OTT businesses are struggling to be profitable and incapable of managing higher costs and low monetization.

OTT companies need to look beyond the current one dimensional business models and leverage the power of data and analytics to broaden their focus. They should also look at Average Cost Per User (ACPU) and not just the Average Revenue Per User (ARPU). This whitepaper highlights an approach of hybrid and multi-dimensional business models along with innovative technology that OTT businesses can implement to achieve better monetization and maximize ROI on their investments.